2016 Ident Series
For Freeview’s new series of idents we sourced and transported over 13,000 balloons, flags, umbrellas, torches and made inflatables for the shoot in Bulgaria.
Shot over a week we provided the 1000’s of supporting artists with all the props they needed to make this colourful festival happen.
Look out for the hidden easter eggs!!!
HOW WE DID IT
The main challenge we faced was quantity. Sourcing a 1000 of anything could potentially be unnecessarily costly. We carefully selected suppliers who were able to provide suitable props.
Luckily because of the volumes we were purchasing we were able to pantone match the brand colour decks.
It was a essential we were regimented with timings. Understanding how long it takes to; hand out, return props, inflate, reset, ensuring what we kept to the tight shooting schedule.