“For the Fans” E4 Bumpers
“For the Fans” is the latest giffgaff Entertainment on E4 sponsorship bumpers. We were asked to create four stylised sets which celebrate the spirit and expression of super fans and their favourite shows.
Each set was referenced the shows they trailed, containing key props from the show, bespoke posters, as well as collapsing shelves, moving blinds and CCTV cameras. Using social media, audiences are able to tweet in their love into an area of the set creating a unique and personal bumper each ad break.
HOW WE DID IT
The brief required the “bumpers” to be unique for each show and episode they trailed.
We built two sets using our modular scenic flats which allowed us to easily alter the layout. Whilst one set was being shot on we were altering and dressing the other, this meant 2 sets became 4. The walls of the sets and majority of props were painted in Chromakey Green allowing the colour to be altered in post. The combination of these variables, including the interactive social media element ensured that each “bumper” can be completely unique.
All Prop movements and actions came from good old fashioned fishline and good timing.