Rice Krispies Squares Advert
We were asked to provide the alternative answer to the “What would you do with 360 Rice Krispies?” tag line for this Rice Krispies Squares commercial. We provided models of padlocks, rockets, table tennis balls, a budgies and even a toupee!
The brief was simple the props had to made from 360 Rice Krispies. The tricky part was the varying mechanical properties which made the props either brittle enough to shatter or soft enough to melt when interacted with.
HOW WE DID IT
The biggest challenge was finding a suitable method of binding and sticking the rice krises together without effecting colour or matt texture. The models that shattered and broke were single use and therefore needed to moulded in order to produce the volume for multiple takes.
We experimented with many different chemicals and techniques as well as variation of the actual recipe, eventually after refining the process we were able to control fairly accurately the behaviour of the Krispie models.
The Toupee was somewhat a happy an accident. Each strand had to be indiviually thread but we found the Krispies were shattering when we put a needle through them. After much frustration we left it to one side. When we tried it again after few days later it worked!? Possibly because they absorbed the moisture in the air and became soft!